Expertise, Skills and Responsibilities

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• Produce long term campaigns for clients including Procter and Gamble, General Motors, General Mills, Toyota, Hasbro, Walmart, TracFone, and Nationwide.

• Take ownership of the production from concept to finished product, including logistics and the challenges of the various forms of content and platforms.

• Source appropriate production partners in the form of directors, production companies, editorial, and animation houses.

• Build productive relationships with agency teams, production partners and clients.

• Determine budget parameters, inclusive of logistics and scheduling.

• Negotiate budgets to fit varying levels of creative, production and deliverables requirements.

• Navigate the contractual, payment, insurance, background checks, and talent negotiation processes to vet and utilize new production partners.

• Assign work within the division, including writers, art directors, and production teams.

• New Business presentations for pitches and all associated production-related matters.

• Starting from inception, created a fully functioning, collaborative, and effective production department with a consistent staff while producing continuously for a wide range of brands.

• Created production guidelines in collaboration with internal departments including Advertising Sales, Marketing, Nickelodeon Talent, Consumer Producers, Business and Legal Affairs on all production-related matters.

• Produced inaugural sponsored long-form events on Facebook and Instagram Live for Nickelodeon Creative Advertising.

• Select and submit content for awards shows and quarterly updates.    

• Created an effective Advertising Production Process Curriculum at The School of Visual Arts.

 

Professional Experience

• McCann Detroit/Executive Integrated Producer                                                  April 2021– Present

        Overseeing Content Production Department.

        Clients: General Motors, Shoe Carnival, Bissell and Lockheed Martin

• Wunderman Thompson/Executive Producer                                                       July 2019 – March 2021         Clients: Samsung, Walmart, Nestle, Stouffer’s, T. Rowe Price,

         One Main Financial, Sharpie, Elmer’s, and Krazy Glue.

• Freelance Executive Producer                                                                               September   2018 – July 2019

• Nickelodeon Creative Advertising,  Vice President/Head of Production          May 2014 – September 2018

• Nickelodeon Creative Advertising, Head of Production/Executive Producer   September 2009 – May 2014

• Saatchi and Saatchi Producer/Senior Producer                                                    July 1996 – September 2009

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Presentations

• Moderator and Panelist, Insight Exchange Network                                           2018 - 2019

• Founded the Nickelodeon Creative Advertising Spotlight Screening

       with guest speakers highlighting work from 20 production partners                 2018

• Featured Guest, NJ Ad Club Professional Spotlight Series                                2018

• Panelist, Montreal Effects Conference                                                                  2016

• Speaker, Grady School, University of Georgia                                                      2014

• Panelist, Shoot Magazine Annual New Directors Showcase                               2013

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Industry Awards

• Telly Awards Gold and Silver Winner                                                                  2016, 2017, 2018

• Clio Short List                                                                                                        2017

• Best in Show, New Jersey Advertising Club Awards                                          2017

• PromaxBDA                                                                                                           2016

• General Mills Brand Champions Award                                                              2009

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Professional Development

• Ciclope Festival, Berlin, Germany                                                                       October 2017

• Viacom Leadership Studio                                                                                   March 2017 to July 2017

• Ad Age Small Agency Conference, Nashville, TN                                             July 2017

• Cannes Lions, Cannes, France                                                                             June 2014

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Affiliations/Memberships

• Judge, The Telly Awards                                                                                       June 2018 to present 

• Board member, New Jersey Ad Club                                                                   2017 to 2018

• Judge, The One Club, The Young Ones ADC Category                                    2016 to present

 

Teaching Experience

• School of Visual Arts, BFA Program, Adjunct Professor                                       September 2015 to present

• School of Visual Arts, School of Continuing Education                                       September 2014 to present

• Hudson County Community College, Adjunct Professor                                    September - December 2019

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Education

• M.S. Education                   St. John’s University, New York                                  1996

• B.A. Communications        Hunter College, New York                                         1991

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Interests

• Producer and Host, Feezable Tracks for Community Radio in Maine.

       WHPW Harpswell, WBFY Belfast, and WRFR Rockland

• Avid cricket and pickleball player

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