Hafeez M. Saheed,  Executive Integrated Producer
(862) 485-1910 — feezable@mac.com  LinkedIn                

 

Proven and award-winning leader in content production with an unparalleled skill set developed over 20+ years of partnering with respected members of the industry. Extensive experience with global productions, live action, visual effects and animation, long and short form content. Proficient at monitoring current production trends.  Recognized as a mentor and valued within the industry for professional and effective decision-making expertise while remaining grounded and accessible. 

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Expertise, Skills, and Responsibilities

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  • Produce long term campaigns for clients including Procter and Gamble, General Motors, General Mills, Toyota, Hasbro, Walmart, TracFone, and Nationwide.

  • Take ownership of the production from concept to finished product, including logistics and the challenges of the various forms of content and platforms.

  • Source appropriate production partners in the form of directors, production companies, editorial, and animation houses.

  • Build productive relationships with agency teams, production partners and clients.

  • Determine budget parameters, inclusive of logistics and scheduling.

  • Negotiate budgets to fit varying levels of creative, production and deliverables requirements.

  • Navigate the contractual, payment, insurance, background checks, and talent negotiation processes to vet and utilize new production partners.

  • Assign work within the division, including writers, art directors, and production teams.

  • New Business presentations for pitches and all associated production-related matters.

  • Starting from inception, created a fully functioning, collaborative, and effective production department with a consistent staff while producing continuously for a wide range of brands.

  • Created production guidelines in collaboration with internal departments including Advertising Sales, Marketing, Nickelodeon Talent, Consumer Producers, Business and Legal Affairs on all production-related matters.

  • Produced inaugural sponsored long-form events on Facebook and Instagram Live for Nickelodeon Creative Advertising.

  • Select and submit content for awards shows and quarterly updates.    

  • Created an effective Advertising Production Process Curriculum at The School of Visual Arts.

 

Professional Experience

  • McCann Detroit/Executive Integrated Producer                                                  April 2021– Present

        Overseeing Content Production Department.

         Clients: General Motors and Shoe Carnival.

  • Wunderman Thompson/Freelance Executive Producer                                       July 2019 – March 2021

         Clients include Samsung, Walmart, Nestle, Stouffer’s, T. Rowe Price, OneMain Financial,

          Sharpie, Elmer’s, and Krazy Glue.

  • Consultant/Freelance Executive Producer                                                            September 2018 – present

  • Nickelodeon Creative Advertising,  Vice President/Head of Production           May 2014 - September 2018

  • Nickelodeon Creative Advertising, Head of Production/Executive Producer   September 2009 – May 2014

  • Saatchi and Saatchi Producer/Senior Producer                                                    July 1996 – September 2009

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Presentations

  • Moderator and Panelist, Insight Exchange Network                                           2018 - 2019

  • Founded the Nickelodeon Creative Advertising Spotlight Screening

       with guest speakers highlighting work from 20 production partners                 2018
  • Featured Guest, NJ Ad Club Professional Spotlight Series                                2018

  • Panelist, Montreal Effects Conference                                                                  2016

  • Speaker, Grady School, University of Georgia                                                      2014

  • Panelist, Shoot Magazine Annual New Directors Showcase                               2013

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Industry Awards

  • Telly Awards Gold and Silver Winner                                                                  2016, 2017, 2018

  • Clio Short List                                                                                                        2017

  • Best in Show, New Jersey Advertising Club Awards                                          2017

  • PromaxBDA                                                                                                           2016

  • General Mills Brand Champions Award                                                              2009

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Professional Development

  • Ciclope Festival, Berlin, Germany                                                                       October 2017

  • Viacom Leadership Studio                                                                                   March 2017 to July 2017

  • Ad Age Small Agency Conference, Nashville, TN                                             July 2017

  • Cannes Lions, Cannes, France                                                                             June 2014

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Affiliations/Memberships

  • Judge, The Telly Awards                                                                                       June 2018 to present 

  • Board member, New Jersey Ad Club                                                                   2017 to 2018

  • Judge, The One Club, The Young Ones ADC Category                                    2016 to present

 

Teaching Experience

  • School of Visual Arts, BFA Program, Adjunct Professor                                       September 2015 to present

  • School of Visual Arts, School of Continuing Education                                       September 2014 to present

  • Hudson County Community College, Adjunct Professor                                    September - December 2019

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Education

  • M.S. Education                   St. John’s University, New York                                  1996

  • B.A. Communications        Hunter College, New York                                         1991

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Interests

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