Hafeez M. Saheed, Executive Integrated Producer
(862) 485-1910 feezable@mac.com LinkedIn
Proven and award-winning leader in content production with an unparalleled skill set developed over 20+ years of partnering with respected members of the industry. Extensive experience with global productions, live-action, visual effects and animation, long and short form content. Proficient at monitoring current production trends. Recognized as a mentor and valued within the industry for professional and effective decision-making expertise while remaining grounded and accessible.
Expertise, Skills and Responsibilities
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Produce long term campaigns for clients including Procter and Gamble, General Motors, General Mills, Toyota, Hasbro, Walmart, TracFone, and Nationwide.
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Take ownership of the production from concept to finished product, including logistics and the challenges of the various forms of content and platforms.
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Source appropriate production partners in the form of directors, production companies, editorial, and animation houses.
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Build productive relationships with agency teams, production partners and clients.
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Determine budget parameters, inclusive of logistics and scheduling.
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Negotiate budgets to fit varying levels of creative, production and deliverables requirements.
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Navigate the contractual, payment, insurance, background checks, and talent negotiation processes to vet and utilize new production partners.
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Assign work within the division, including writers, art directors, and production teams.
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New Business presentations for pitches and all associated production-related matters.
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Starting from inception, created a fully functioning, collaborative, and effective production department with a consistent staff while producing continuously for a wide range of brands.
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Created production guidelines in collaboration with internal departments including Advertising Sales, Marketing, Nickelodeon Talent, Consumer Producers, Business and Legal Affairs on all production-related matters.
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Produced inaugural sponsored long-form events on Facebook and Instagram Live for Nickelodeon Creative Advertising.
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Select and submit content for awards shows and quarterly updates.
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Created an effective Advertising Production Process Curriculum at The School of Visual Arts.
Professional Experience
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McCann Detroit/Executive Integrated Producer April 2021– Present
Overseeing Content Production Department.
Clients: General Motors, Shoe Carnival, Bissell and Lockheed Martin
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Wunderman Thompson/Executive Producer July 2019 – March 2021 Clients: Samsung, Walmart, Nestle, Stouffer’s, T. Rowe Price,
One Main Financial, Sharpie, Elmer’s, and Krazy Glue.
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Freelance Executive Producer September 2018 – July 2019
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Nickelodeon Creative Advertising, Vice President/Head of Production May 2014 – September 2018
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Nickelodeon Creative Advertising, Head of Production/Executive Producer September 2009 – May 2014
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Saatchi and Saatchi Producer/Senior Producer July 1996 – September 2009
Presentations
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Moderator and Panelist, Insight Exchange Network 2018 - 2019
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Founded the Nickelodeon Creative Advertising Spotlight Screening
with guest speakers highlighting work from 20 production partners 2018
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Featured Guest, NJ Ad Club Professional Spotlight Series 2018
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Panelist, Montreal Effects Conference 2016
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Speaker, Grady School, University of Georgia 2014
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Panelist, Shoot Magazine Annual New Directors Showcase 2013
Industry Awards
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Telly Awards Gold and Silver Winner 2016, 2017, 2018
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Clio Short List 2017
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Best in Show, New Jersey Advertising Club Awards 2017
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PromaxBDA 2016
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General Mills Brand Champions Award 2009
Professional Development
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Ciclope Festival, Berlin, Germany October 2017
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Viacom Leadership Studio March 2017 to July 2017
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Ad Age Small Agency Conference, Nashville, TN July 2017
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Cannes Lions, Cannes, France June 2014
Affiliations/Memberships
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Judge, The Telly Awards June 2018 to present
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Board member, New Jersey Ad Club 2017 to 2018
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Judge, The One Club, The Young Ones ADC Category 2016 to present
Teaching Experience
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School of Visual Arts, BFA Program, Adjunct Professor September 2015 to present
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School of Visual Arts, School of Continuing Education September 2014 to present
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Hudson County Community College, Adjunct Professor September - December 2019
Education
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M.S. Education St. John’s University, New York 1996
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B.A. Communications Hunter College, New York 1991
Interests
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Producer and Host, Feezable Tracks for Community Radio in Maine.
WHPW Harpswell, WBFY Belfast, and WRFR Rockland